Case study · Design

Investor Social Systems

Templates, news-release graphics and weekly content calendars for seven investor-relations clients at once, built so a small team could stay consistent every day.

Role
Investor Relations Graphic Design Lead and Social Media Manager
Tools
Adobe Illustrator, Adobe Photoshop, Sprout Social, Canva, Midjourney, Sora
Client
Investor relations firm (Adelaide Capital); clients shown by industry only
Year
2021 to 2023
News-release social card on a white background announcing an environmental assessment approval for a gold project, with grey project photography.
16:9 news-release card, gold development company.

The brief

Small public companies need to look credible and stay visible. Each client needed a distinct brand system for LinkedIn and X that could turn news releases into on-brand posts quickly.

The challenge

Managing seven clients simultaneously meant each brand had to be recognisable at a glance and fast to produce, and every post had to carry accurate news content on tight timelines.

The process

  1. Plan weeklyManaged weekly content calendars for seven clients, with analytics review feeding the next week.
  2. Build brand systemsDesigned banners, 4:5 title cards and 16:9 news-release cards per client, with templates for repeat use.
  3. Publish and measurePublished, tracked and reported on impressions, engagement and audience growth.
Dark green and yellow investor update webinar card with event date and time.
Webinar card, oil and gas producer.

In the real world

Two smartphones showing social feed posts with the gold project card and the company profile card.
Social feed mockup: 4:5 cards in a phone feed.
A roadside billboard displaying a wide banner for a gold producer.
Concept mockup: a LinkedIn banner shown as an outdoor billboard.

The result

All-time company-level analytics from the social accounts managed. The three accounts together passed 1.69 million impressions.

765,911impressions, gold development company, Oct 2021 to Jun 2023
+3,203%impressions in one year, oil and gas producer
+356%engagements, digital-asset holding company
1.69M+impressions across three accounts

MISSING: Austin: the brief, challenge and process on this page are drafted from the work and your resume. Please correct or add detail.

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